On the Pulse was founded to give the next generation a voice in consumer discourse. Our student cohorts sit at the intersection of campus culture and industry decision-making, translating their unique perspective into insights companies and investors can use to inform strategy.

Gen-Z Scout is our voice and scouting function. We operate as a distributed, on-the-ground network across college campuses, surfacing early market signals and emerging brands at the moment they take shape. Many funds rely on campus scouts to understand Gen-Z behavior and capture deal flow at inception; we democratize that process. In partnership with professors and thought leaders, we synthesize these signals into data-backed theses that move beyond hype and contribute durable insight to the consumer conversation. 

Gen-Z Whisperer is our private insight network. Startups and venture funds come to us for sharp perspective, rapid pulse-checks, and contextualized feedback via low-friction access to students who are deeply immersed in brand culture and commerce.

We have cohorts across top universities on the East and West coasts. Members contribute research, develop their perspective, and help shape the direction of the consumer landscape.